Sounds Incorporated — “Dead as a Go-Go”: Brace for the Obscure (60s rock)! — June 29, 2026

THE GREATEST SONGS OF THE 1960s THAT NO ONE HAS EVER HEARD

2,022) Sounds Incorporated — “Dead as a Go-Go”

Only in ’67 — a renowned British instrumental band lends its sax appeal to the Beatles’ “Good Morning, Good Morning” and then releases an inscrutable, lysergically infused self-written spoken/sung B-side “original[ly] title[d] ‘Dead As A Go-Go Bird’ but [shortened after] the record company . . . fear[ed] it might lead men to attack female go-go dancers.” (rockintc, https://www.45cat.com/record/56209). Only the eleven-and-a-half percent know.

Steve Huey writes of Sounds Inc.:

A six-man, all-instrumental rock & roll combo, Sounds Incorporated was one of the first British rock groups to do more than imitate Cliff Richard’s backing band the Shadows, and wound up supporting a number of legendary artists while landing a few British hits in their own right. Formed in 1961 in their home area of northwestern Kent . . . . [t]hey gigged extensively on a local basis and occasionally played London as well, where they quickly made an impression as one of the few British rock & roll bands led by a horn section. Early on, they backed visiting American rockers like Gene Vincent, Little Richard, Jerry Lee Lewis, and Sam Cooke (among many others), learning the artists’ repertoires before their arrival in the U.K. They soon got an opportunity to record with the legendary producer Joe Meek, and in 1963 released several singles on Decca. They also began traveling to Hamburg to entertain American servicemen; there they played the famous Star Club and met and befriended the Beatles. Late in 1963, Beatles manager Brian Epstein signed Sounds Incorporated to his company; the following year, the group not only became singer Cilla Black’s regular backing band, but also toured the world as the Beatles’ opening act, and released their self-titled debut album (plus several more singles, including an arrangement of “William Tell” that topped the charts in Australia) on Columbia. During the mid-’60s, they augmented their own recordings with numerous gigs on the U.K. ballroom circuit and plenty of session work; they also landed a fairly sizable hit with an arrangement of “Hall of the Mountain King.” A second album, also . . . titled Sounds Incorporated, appeared . . . [T]he following year, the Beatles invited [the band’s three saxophonists] to be the saxophone section on . . . “Good Morning, Good Morning.” The same year . . . Trevor White [joined, giving] the group its first vocalist. . . . In 1971, they finally called it a career . . . .

https://www.allmusic.com/artist/sounds-incorporated-mn0000741707

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