First Floor — “Hey, Mr. Flowerman”: Brace for the Obscure (60s rock)! — April 11, 2023


792) The Floor — “Hey, Mr. Flowerman”

Here’s a bouncy, infectious Danish delight from the Floor’s only album (see #640). As Swingin’ Shakespeare might say, something is groovy in the state of Denmark!

Richie Unterberger tells us that:

Evolving out of the Hitmakers, the Danish band Floor made one pop-psychedelic album in 1967, 1st Floor. . . . [I]ndebted to [the] poppier side of British psychedelia, it’s a diverse record with some strong material, incorporating ornate, classical-influenced arrangements, singalong Brit-pop melodies, and cheerful pop/rock harmonies.

[L]ittle of the material was written by the band. . . . [b]ut it’s nonetheless decent, tuneful material with some attractive vocal harmonies . . . .

According to a Danish website (courtesy of Google Translate):

[The Hitmakers made their recording] debut in the summer of 1963 with the Beatles[‘] I Saw Her Standing There. In 1963-64 [they] toured a lot in Finland with great success . . . . [T]hey were the warm-up band for the Beatles in K.B. Hallen, 4 June 1964. . . . [T]he Hitmakers had to wait for an actual Danish breakthrough until Stop the Music, December 65, which was launched in TV’s »Klar i Studiet«. [They h]ad great success in 1966 with the parody album Træd an ved makronerne. In November 1966, the group was on a short tour in England . . . .

In the summer of 1967, the Hitmakers changed their style to a softer flower-power-inspired pop. Expanded in autumn 1967 with and the group changed its name to The Floor. Despite two singles and the very ambitious 1st Floor-LP . . , which had been one of the most expensive Danish rock productions to date, the group did not manage to maintain its previous popularity. . . . Floor disbanded in the summer of 1968…. The Hitmakers were definitely among the top groups of the barbed wire* era . . . .

* Danish Wikipedia notes that “barbed wire music”/”Pigtrådsmusik” “is a Danish expression from the early 1960s. . . . originally a derogatory term for Danish rock music, which referred to the ‘noisy’ guitar sound.” (

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