The Millenium: Brace for the Obscure (60s rock)! — September 19, 2022


586) The Millennium — “It Won’t Always Be the Same”

Sunshine pop went supernova with the Millennium (see #397, 506), a 60’s sunshine supergroup that created Begin, the greatest sunshine pop album ever recorded. As to the sublime “It Won’t Always Be the Same”, Jittery White Guy — point of clarification, NOT ME! — says:

There are plenty of disarmingly sweet pop tunes with ringing guitars and sweeping harmonies [on Begin], most notably “It Won’t Always Be The Same” . . . . Given [Curt] Boettcher’s studio chops, it’s no surprise that the album sounds absolutely wonderful . . . .

Begin cost more to make than any other album from ’68 other than The Beatles (the White Album)— and no one buys it (at least until era of CD reissues). As Richie Unterberger writes, it was “at once too unabashedly commercial for underground FM radio and too weird for the AM dial.” ( For more on the Millennium and Curt Boettcher, see #396.

Like many songs in the “sunshine” genre, the lyrics are much darker than the music. Is “The Same” a civil rights song or a “she done me wrong” song? “Blowing in the Wind” or “Idiot Wind”? What do you think?

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Here is a demo. John Pruett says that “[t]racks like . . . ‘It Won’t Always Be the Same’ may lose their colorful, produced luster [in their demos], but it’s also apparent how strong the tracks are at the core. (

Pay to Play! The Off the Charts Spotify Playlist! + Brace for the Obscure 60s Rock Merchandise

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The playlist includes all the “greatest songs of the 1960’s that no one has ever heard” that are available on Spotify. The playlist will expand each time I feature an available song.

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