Mad Men Special Edition: Brace for the Obscure (60s rock)! — July 22, 2022


526) The Hellers — “This Brand Is My Brand”

527) The Hellers — “Sixteen Tongues”

528) The Hellers — “Eve of Advertising Destruction”

Yesterday, I played the Hellers’ “It’s 74 in San Francisco”, which was an actual — and great — pop psych song. Today, I play three brilliant fake advertising jingle send-ups of popular tunes that Hugh Heller put together as part of his zany private ’67 LP Creative Freakout: Advertising Protest Songs.

If there really was a Don Draper, he would have been Hugh Heller, and he would have put together the songs that I feature today. Don’t just take my word for it. Gripsweat says:

This is a rare privately pressed LP album produced by the Hellers Agency as a promotional tool to demonstrate the successful ad campaigns they had created to entice future potential clients to sign with their agency. This is a great 1967 psychedelic period piece which would fit in beautifully with the Mad Men TV show.

As Basic Hip further explains:

The Heller Corporation (Heller-Ferguson, Inc) was an advertising agency based in Los Angeles and produced highly creative commercials and thematic identification music for television and radio. Led by Hugh Heller, The Hellers released a number of promotional records to be given out to clients and were never intended for public sale. Talented writers like Jacques Wilson, who wrote the lyrics for “The Zodiac Cosmic Sounds” . . . created these slick productions that utilized top professional singers like The Norman Luboff Choir, The Clark Sisters and The Johnny Mann Singers. “Creative Freakout” features the narration of Johnny Spots (Ben Chandler) weaving in and out of several commercials for products from beer and Cornuts to Dial Soap. Like most Hellers promos, it is presented as a story, this time with the theme being a 1960’s protest march.

Radio King says:

Intended as a promotional giveaway to potential and existing advertising clients, Creative Freakout is a groovy two-sided trip involving orgies, crazy Mod threads and the avant garde. MOJO Magazine says: “Like a clash between Marshall McLuhan and Mike Sammes, Creative Freakout is a charming and very funny little record.”

Not all are so amused. Douglas is seriously put out:

“This record may sound like it must be great, but I hope it’s not something you’d actually want to listen to, cause “subversive” ad jingles from stoned, smug pseudo-counterculture ad men are still just dated-ass jingles at the end of the day. I’m not down with this record.

Why wasn’t this a Mad Men episode???!!!

Check out the site’s new page: Stick It to the (Fish)Man: Feedback — the coolest comments I have received!

I have added a Facebook page for Brace for the Obscure 60s Rock! If you like what you read and hear and feel so inclined, please visit and “like” my Facebook page by clicking here.

“Eve of Destruction” starts at 11:53:

“This Brand Is My Brand” starts at 1:08, “Sixteen Tongues” starts at 5:54:

Pay to Play! The Off the Charts Spotify Playlist! + Brace for the Obscure 60s Rock Merchandise

Please consider helping to supp

ort my website/blog by contributing $6 a month for access to the Off the Charts Spotify Playlist. Using a term familiar to denizens of Capitol Hill, you pay to play! (“relating to or denoting an unethical or illicit arrangement in which payment is made by those who want certain privileges or advantages in such arenas as business, politics, sports, and entertainment” —

The playlist includes all the “greatest songs of the 1960’s that no one has ever heard” that are available on Spotify. The playlist will expand each time I feature an available song.

All new subscribers will receive a Brace for the Obscure 60s Rock magnet. New subscribers who sign up for a year will also receive a Brace for the Obscure 60s Rock t-shirt or baseball cap. See pictures on the Pay to Play page.

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