Billy Nicholls — “Life Is Short”: Brace for the Obscure (60s rock)! — April 25, 2022

428) Billy Nicholls — “Life Is Short”

It has been too long since I’ve featured a cut from one of, if not the, greatest
“lost” albums of the ’60’s — Billy Nicholls’ Would You Believe (see #2, 64, 144). As David Wells says, “lost classic is a much abused term amongst pop historians, but it’s difficult to know how else to describe Would You Believe.” (Record Collector: 100 Greatest Psychedelic Records: High Times and Strange Tales from Rock’s Most Mind-Blowing Era) Euphorik6 is spot on in observing that the “album is a distillation of a time – whatever made swinging London swing is captured in these tracks”, https://johnkatsmc5.tumblr.com/post/180490928324/billy-nicholls-would-you-believe-1968-mega-rare/amp, as is Rising Storm in observing that “the album is still the epitome of sixties Britsike, a bunch of fine acid-pop songs rendered with glorious harmonies and superb lysergic arrangements that wouldn’t have disgraced George Martin.” https://johnkatsmc5.tumblr.com/post/180490928324/billy-nicholls-would-you-believe-1968-mega-rare/amp As Graham Reid notes, “[t]he album . . . reminds again of how much British psychedelic music was driven by different traditions (brass bands, pastoral classical music, music hall singalongs, strings . . .) than electric guitars which were so prominent in America at the time.” (https://www.elsewhere.co.nz/weneedtotalkabout/8107/we-need-to-talk-about-billy-nicholls-would-you-believe-care-for-pet-sounds-inna-english-accent-g)

Rising Storm explains that:

When [Andrew Loog] Oldham fell out with the Stones in 1967 he redirected all his resources into making the youthful Nicholls a star of the psychedelic pop scene. The results were the single “Would You Believe”, which hit the racks in January 1968, and the like-titled album that followed in short order. The single has been described as “the most over-produced record of the sixties”, and with reason; a modest psych-pop love song, it’s swathed in overblown orchestration including baroque strings, harpsichord, banjo (!), tuba (!!), and demented answer-back vocals from Steve Marriott. A trifle late for the high tide of UK psych, it failed to trouble the charts. Unfazed, Oldham and Nicholls pressed on with the album, Nicholls providing a steady stream of similarly well-crafted ditties and a bevy of top-rated London sessionmen providing the backings . . . . The album was ready for pressing just as the revelation of Oldham’s reckless financial overstretch brought about Immediate’s overnight demise, and only about a hundred copies ever made it to wax . . . .

https://johnkatsmc5.tumblr.com/post/180490928324/billy-nicholls-would-you-believe-1968-mega-rare/amp

In words that I could have written myself, John Katsmc5 notes that “[i]t’s an absolute tragedy that this never got released, as it would DEFINITELY be hailed now as a solid gold true 60’s classic right up there with Pet Sounds, Blonde On Blonde . . . .”

It all come back to Pet Sounds. Oldham himself explains:

Pet Sounds changed my life for the better. It enhanced the drugs I was taking and made life eloquent and bearable during those times I set down in London and realised I was barely on speaking terms with those who lived in my home and understood them even less when they spoke – that’s when Brian Wilson spoke for me. My internal weather had been made better for the costs of two sides of vinyl.

2Stoned

David Wells explains that:

[Oldham] was desperate to create a British corollary to the American harmony pop sound of the Beach Boys and the Mamas & Papas, and his nurturing of many Immediate acts only makes sense when considered from this perspective. But many of the label’s early signings . . . were merely pale imitations of the American model, copycat acts rather than originators who were further hamstrung by a lack of songwriting talent. And then along comes Billy Nicholls — a superb singer, gifted songwriter and as green as the Mendip hills. Oldham . . . quickly latched onto the manipulative possibilities. [H]e could turn his back on cutting unconvincing facsimiles of Brian Wilson tunes in order to mastermind his own three-minute pocket symphonies. Fired up by this grand conceit, Oldham commandeered the Nicholls sessions, recreating the American harmony pop sound in a resolutely English setting courtesy of a string of virtuosos production techniques, multi-layered harmonies and plenty of Wilsonesque baroque instrumentation. . . . [The album] can be see both as a magnificent achievement and an outrageous folly — how . . . Oldham thought he could recoup the budget that he’d bestown on the album is anyone’s guess.

liner notes to the CD “re”-issue of Would You Believe

Nicholls himself observed that “Andrew had a great belief in the songs I was writing . . . and fortunately we had Andrew’s money to spend fortunes on the orchestration.” (liner notes to the CD reissue)

I have added a Facebook page for Brace for the Obscure 60s Rock! If you like what you read and hear and feel so inclined, please visit and “like” my Facebook page by clicking here.

Pay to Play! The Off the Charts Spotify Playlist! + Brace for the Obscure 60s Rock Merchandise

Please consider helping to support my website/blog by contributing $6 a month for access to the Off the Charts Spotify Playlist. Using a term familiar to denizens of Capitol Hill, you pay to play! (“relating to or denoting an unethical or illicit arrangement in which payment is made by those who want certain privileges or advantages in such arenas as business, politics, sports, and entertainment” — dictionary.com).

The playlist includes all the “greatest songs of the 1960’s that no one has ever heard” that are available on Spotify. The playlist will expand each time I feature an available song.

All new subscribers will receive a Brace for the Obscure 60s Rock magnet. New subscribers who sign up for a year will also receive a Brace for the Obscure 60s Rock t-shirt or baseball cap. See pictures on the Pay to Play page.

When subscribing, please send me an e-mail (GMFtma1@gmail.com) or a comment on this site letting me know an e-mail address/phone number/Facebook address, etc. to which I can send instructions on accessing the playlist and a physical address to which I can sent a magnet/t-shirt/baseball cap. If choosing a t-shirt, please let me know the gender and size you prefer.

Just click on the first blue block for a month to month subscription or the second blue block for a yearly subscription.

Leave a comment