Brace for the Obscure (60s rock)! — December 3, 2021

271) The Human Instinct — “A Day in My Mind’s Mind”

A popular Kiwi band known as the Four Fours went to the Big City (London), changed its name to “the significantly cooler” Human Instinct (Mark Deming in All Music Guide), and released some classic singles, most notably this killer psych track (not to be confused with the Talking Heads’s “Psycho Killer”). Cosmic Mind at Play elaborates:

The band, who hailed from Tauranga on the North Island, had been known as The Four Fours in New Zealand and had had a number of hit singles as well as supporting The Rolling Stones on their March 1966 tour of the country. They changed name when they left for the UK in August of that year, playing a residency aboard the ocean liner Fairsky during its five-week voyage in return for reduced fares to England. Once settled in London, The Human Instinct supported all the major acts of the day and played the likes of The Marquee and Zebra Club, and had a Monday residency at the Tiles Club. The band released three singles on Mercury . . . . They then switched to Deram, a subsidiary of Decca Records, and issued the first of two classic popsike singles in December 1967 . . . . “A Day in My Mind’s Mind” was written by guitarist Dave Hartstone and has a swinging “Carnaby Street” feel with strong harmony vocals, neat use of flute, and a very distinctive Morse Code inspired intro and outro.

https://www.google.com/amp/s/cosmicmindatplay.wordpress.com/2014/01/28/classic-singles-86-the-human-instinct-a-day-in-my-minds-mind-death-of-the-seaside-1967/amp/

As Mark Deming notes, “[j]ust as rock & roll went from Coca-Cola to LSD in the space of roughly five years, so did the Four Fours and the Human Instinct,” though I think that rock has now morphed into caffeine-free Coke Zero in a 7.5 oz. can, not a good thing.

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