THE GREATEST SONGS OF THE 1960s THAT NO ONE HAS EVER HEARD
1,869) The Lovin’ — “All You’ve Got”
This, the Nottingham band’s second A-side, is an “appealing slice[] of pop psych” (Vernon Joynson, The Tapestry of Delights Revisited) that sounds just like an 80’s New Wave hit — in fact, it should have been a New Wave hit! The video on M-TV would have been so cool. After the Lovin’, the band was championed by the Troggs’ Reg Presley and became the Nerve (see #418, 1,387). Acolytes of the Troggs? Trogg-lod-ytes!
Discogs tells us:
F[irst] Mark Faine And The Fontains, the[n] . . . The Children . . . . In 1967 they signed to Page One Records. Label owner Larry Page insisted on a name change and liked The Lovin’. Under this name they made their record debut with “Keep on Believin’”. One other record followed before they changed their name again, this time to The Nerve. Three records were released as The Nerve with “Piece By Piece” [see #1,387] their best known. The songs were produced by Reg Presley from The Troggs, after seeing them in action in a hotel where the Troggs stayed. He became their manager in 1968. Finally they issued their last single “You Wrecked My Life” as Duffy Taylor Blues, before returning home as virtual unknowns.
Popsike.com adds:
[They] being groomed for stardom by none other than legendary independent pop impressariio, Larry Page before being championed and produced by . . . Reg Presley. Presley was so impressed by the band’s energy, look and original songwriting, he himself directed their infamous promo shot for the Fleet Street press!! . . . [The Nerve was] an everyday provincial rock band . . . thrust into the dazzling limelight of London’s pop circus at the height of the British pop phenomena in the 1960s!!
Tell me more about the infamous photoshoot!
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