The song’s promo-video, made for and broadcast on the Australian ABC-TV program Be Our Guest.
THE GREATEST SONGS OF THE 1960s THAT NO ONE HAS EVER HEARD
1,507) The Black Diamonds — “I Want, Need, Love You”
From “one of the most ferocious garage punk outfits Australia ever produced in the 1960s”(Ian McFarlane, Encyclopedia of Australian Rock & Pop, http://www.milesago.com/artists/black-diamonds.htm), who, “[b]ased on the scant two singles to their name . . . deserve to be at the very top of the pantheon of 60s Australian rockers” (Alec Palao, liner notes to the CD comp Hot Generation!: 1960s Punk from Down Under), this “snarling” B-side “takes pride of place as one of the best cuts on Raven’s seminal Aussie 1960s punk collection Ugly Things“. (Ian McFarlane again) “[B]all-tearing”, it “is their indelible ‘garage’ classic . . . which easily ranks alongside any contemporary track by overseas groups” with a “frenetic power [that] sets it apart from almost anything else committed to record in Australia at the time”. (Milesago, http://www.milesago.com/artists/black-diamonds.htm) “The Best. The Most Amazing. The Ultimate 60’s Australian Garage Punk!” (vivienfleming4723, https://www.youtube.com/watch?v=fNT0-f4h2SI) “Gotta love that last note. So wrong but so right :)”. (Scotttyist, https://www.youtube.com/watch?v=PBUYKVnA74E)
Oh, and a cool promo video on the beach. I love the upside down sunglasses.
The definitive Milesago: Australasian Music and Popular Culture 1964-1975 digs up some history on the Black Diamonds:
The Black Diamonds hailed from Lithgow, in the Blue Mountains of NSW, west of Sydney, and their name denoted those origins, Lithgow being a prominent coal-mining town. Alan Oloman and Alan Keogh first worked together in the Lithgow rockabilly band Johnny Kett’s Black Diamonds, which evolved into The Black Diamonds in 1965. Their musical excellence and striking originality were evident from the start — the group reportedly had a repertoire of more than 30 original songs, and three of their first four [single] sides were composed by band members. . . . [T]hey played widely around the state, remaining based in Lithgow, but . . . they found it inceasingly hard going in the face of repeated promoter rip-offs and the various physical hazards of life on the road in country NSW, and they eventually decided to relocate to Sydney during 1967. In late 1966 they achieved a remarkable feat when they signed a recording deal with Festival, making them the first pop band from the NSW Central West to get a record deal, and one of the first regional bands anywhere in Australia to be signed to a major label contract without becoming established in a capital city. Festival issued the band’s two brilliant singles . . . . By this time they had a strong following in the Central West and their own fan club, based in Orange . . . . A letter to Go-Set from a fan in Bathurst . . . revealed that . . . The Easybeats had named the Black Diamonds as the best support act they had ever played with. . . . In 1968 Darcy Rosser replaced Alan Keogh on bass, the band changed its name to Tymepiece and they moved permanently to Sydney. . . . Pat Aulton approached them to record a version of The Tokens’ “The Lion Sleeps Tonight” to promote the opening of Stafford Bullen’s African Lion Safari at Warragamba, NSW. For the purposes single the group worked under the name The Love Machine. The song was a hit, but the band members then returned on to their own music . . . . As Tymepiece they issued three [s]ingles . . . . then mov[ing] to Festival’s progressive subsidiary label Infinity for the release of their ultra-rare debut album, Sweet Release . . . . [T]he band itself broke up not long after the album’s release in 1971, although Alan Oloman later turned up in the 1974 line-up of The Executives . . . .
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